| Exposure |
| Station slot |
| TV Guide info |
| Deejay's shift |
| Radio exposure |
| TV show's spot |
| Broadcast slot |
| TV Guide" datum |
| Advertiser's buy |
| TV program's slot |
| Sponsor's purchase |
| Broadcasting period |
| TV sponsor's concern |
| Advertiser's purchase |
| Some advertisers buy it |
| Radio sponsor's purchase |
| TV advertiser's purchase |
| When the show must go on |
| Radio advertiser's purchase |
| Need for commercial traffic |
| Book about CBS, by Gates: 1978 |
| Length of a particular broadcast |
| Minutes allocated to a broadcaster |